Usability Services

Increasing Website Usability

"The most common user action on a Web site is to flee." _{(Edward Tufte)}

Increasing the usability of your website will result in your organisation attracting as many visitors as possible; it will encourage those visitors to come back again and again. Your visitors will effortlessly achieve their goals in visiting your site, and you will convert more prospects into sales.

The benefits of website usability are straightforward and obvious – the challenge is to see past our preconceptions as developers, designers and content creators to observe what users are really experiencing. Tagish can help.

Usability analysis, usable website design & development

Expert analysis of your existing website can highlight potential usability problems at a reasonable cost.

First we discuss your organisations aims, and the goals a user of your site would have. Our experts then ‘walk through’ your site as a user would, but unlike a real user they will tell you about any problems they encountered when trying to reach the agreed goals.

At the end of the process you will receive a report detailing any problems found and our suggested resolutions. We can even help you to make the changes required.

Usability testing

The best way to ensure all potential usability issues on your website are addressed is to test your site with REAL people. Tagish can guide you through this process, and can provide the ‘testing lab’ and the users if required.

Usability testing in this way need not be prohibitively expensive. Significant improvements can be made from the results of testing carried out using just 5 well-chosen participants – uncovering 85% of potential usability problems. _{(Jacob Nielsen, 2000)}